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Examining emergent niche sports' YouTube exposure through the lens of the psychological continuum model

Mahoney, Tara Q.; Hambrick, Marion E.; Svensson, Per G.; … - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 218-238

Persistent link: https://www.econbiz.de/10010391201

Purposeful pedaling : analyzing MS 150 participant behavior

Gregg, Elizabeth A.; Pierce, David A.; Sweeney, Kristi M.; … - In: International journal of event and festival management 6 (2015) 3, pp. 269-281

Persistent link: https://www.econbiz.de/10011503983

CSR, relationship quality, loyalty and psychological connection in sports

Nyadzayo, Munyaradzi W.; Leckie, Civilai; McDonald, Heath - In: Marketing intelligence & planning 34 (2016) 6, pp. 883-898

Persistent link: https://www.econbiz.de/10011572260

The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans

Pu, Haozhou; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 418-438

Persistent link: https://www.econbiz.de/10011821800

Purposeful pedaling: analyzing MS 150 participant behavior

Gregg, Elizabeth A.; Pierce, David A.; Sweeney, Kristi M.; … - In: International Journal of Event and Festival Management 6 (2015) 3, pp. 269-281

Psychological Continuum Model (PCM) developed by Funk and James. In addition, the authors sought to outline variables sport … findings support previous research employing the PCM; wherein social situational variables have the greatest influence on the … awareness stage of the PCM. NMSS would be well served by capitalizing on the power of WOM. Originality/value – The research …

Persistent link: https://www.econbiz.de/10014771032

The distant fan segment

Pu, Haozhou; James, Jeffrey - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 4, pp. 418-438

NBA, and strength of psychological connection to the NBA based on the psychological continuum model (PCM). Findings There … influencing Chinese fans’ consumption of the NBA. Utilizing the PCM allows for the segmentation of a specific fan population and …

Persistent link: https://www.econbiz.de/10014811346

CSR, relationship quality, loyalty and psychological connection in sports

Nyadzayo, Munyaradzi W.; Leckie, Civilai; McDonald, Heath - In: Marketing Intelligence & Planning 34 (2016) 6, pp. 883-898

also examines whether the link between CSR and RQ is moderated by the psychological continuum model (PCM) stages (awareness … construct and the PCM stages allows a deeper understanding of how CSR might be employed to achieve organisational goals. …

Persistent link: https://www.econbiz.de/10014947344

“The Leaver” and “The Left”: Sports Fans and Parasocial Divorce

Rodriguez, Nathan John - In: International Journal of Interactive Communication … 7 (2017) 1, pp. 31-47

The study of parasocial relationships has surged in recent years, as fans use new media to access even more information about various media personae. Most work involving sports fans has examined behavior at a particular time rather than over time. This article investigates how Kansas basketball...

Persistent link: https://www.econbiz.de/10012045259

Consumer misbehavior : aggressive behavior by sports fans

Shoham, Aviv; Dalakas, Vassilis; Lahav, Lia - In: Services marketing quarterly 36 (2015) 1, pp. 22-36

Persistent link: https://www.econbiz.de/10010520738

Exploring customer-to-customer value co-creation platforms and practices in team sports

Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 25-49

Persistent link: https://www.econbiz.de/10010337063