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121
Die FC Bayern SparKarte : eine Innovation im deutschen Bankenmarkt
Mulokozi, Clemens
;
Herla, Armin
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 325-352)
.
2007
Persistent link: https://www.econbiz.de/10003511732
Saved in:
122
Sportsponsoring bei kleinen Vereinen
Benezeder, Wolfgang
-
2010
Persistent link: https://www.econbiz.de/10003986802
Saved in:
123
Show car activation : a practitioner's recommendation for increasing brand equity
Dodds, Mark
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 49-56
Persistent link: https://www.econbiz.de/10008650625
Saved in:
124
The benefits grid : translating motorsports
sponsorship
features into sponsor benefits
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 21-29
Persistent link: https://www.econbiz.de/10008650627
Saved in:
125
Special issue: The management and marketing of motorsports
DeGaris, Larry
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008650629
Saved in:
126
Food and non-alcoholic beverage
sponsorship
of sporting events : the link to the obesity issue
Danylchuk, Karen E.
;
MacIntosh, Eric W.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
2
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003857573
Saved in:
127
Keeping to the fairway
Waite, Thomas J.
- In:
Marketing through minefields
,
(pp. 161-186)
.
2008
Persistent link: https://www.econbiz.de/10003813890
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128
Linking sports
sponsorship
with purchase intentions : team performance, stars, and the moderating role of team identification
Ngan, Heidi M. K.
;
Prendergast, Gerard P.
;
Tsang, Alex S. L.
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10009010618
Saved in:
129
Facilitating
sponsorship
channels in the business model of motorsports
Cobbs, Joe
;
Hylton, Melissa
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 173-192
Persistent link: https://www.econbiz.de/10009578205
Saved in:
130
Sportsponsoring und Ambushing
Gröppel-Klein, Andrea
;
Königstorfer, Jörg
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 185-203)
.
2011
Persistent link: https://www.econbiz.de/10009373452
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