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The 2013 Customer Intimacy Index
Wood, Andy - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
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Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg
Allenby, Greg (contributor); Allenby, Greg M. (ed.) - 2010
Persistent link: https://www.econbiz.de/10003896260
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Marketing database analytics : transforming data for competitive advantage
Banasiewicz, Andrew D. - 2013
Persistent link: https://www.econbiz.de/10009728734
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Marketing Automation
Berghofer, Florian - 2018
Persistent link: https://www.econbiz.de/10011867139
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Marketing database analytics : transforming data for competitive advantage
Banasiewicz, Andrew D. - 2013
Persistent link: https://www.econbiz.de/10014498974
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Practical International Data Management: A Guide to Working with Global Names and Addresses
Cook, Michael - In: Journal of Documentation 59 (2003) 3, pp. 363-364
Persistent link: https://www.econbiz.de/10014852999
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Success in Database Marketing: Some Crucial Factors
Fletcher, Keith; Wheeler, Colin; Wright, Julia - In: Marketing Intelligence & Planning 10 (1992) 6, pp. 18-23
From the authors′ research in database marketing (DBM) it seems that a number of factors contributing to successful DBM … be identified in successful database marketing. The study consisted of 25 in‐depth interviews with key users and …
Persistent link: https://www.econbiz.de/10014946398
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The concepts of big data applied in personal knowledge management
Liu, Che Hung; Wang, Jen Sheng; Lin, Ching-Wei - In: Journal of knowledge management 21 (2017) 1, pp. 213-230
Persistent link: https://www.econbiz.de/10011644385
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Constructing an FPMS in a medium-sized consulting company using a combination of an ERP system and Microsoft Excel
Rom, Anders; Rohde, Carsten - In: International Journal of Accounting and Finance 2 (2010) 1, pp. 67-83
This paper reports on a study on how Integrated Information Systems (IISs) support financial project management in a medium-sized consulting company. The study applies the case study method and the Constructive Research Approach (CRA). It was found that the Enterprise Resource Planning (ERP)...
Persistent link: https://www.econbiz.de/10008755350
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The concepts of big data applied in personal knowledge management
Liu, Che-Hung; Wang, Jen Sheng; Lin, Ching-Wei - In: Journal of Knowledge Management 21 (2017) 1, pp. 213-230
Purpose The purpose of this paper is to demonstrate the applications of big data in personal knowledge management (PKM). Design/methodology/approach Five conventional knowledge management dimensions, namely, the value of data, data collection, data storage, data application and data...
Persistent link: https://www.econbiz.de/10014880800