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Exploring the feelings and thoughts that accompany the experience of consumption desires
Boujbel, Lilia; Astous, Alain d' - In: Psychology & marketing 32 (2015) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10010527175
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For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.; Astous, Alain d'; Lazure, Josianne - In: Journal of advertising research 53 (2013) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
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Voluntary simplicity and life satisfaction : exploring the mediating role of consumption desires
Boujbel, Lilia; Astous, Alain d' - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 487-494
Persistent link: https://www.econbiz.de/10009690921
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The sponsor-event geographical match as a dimension of event-sponsor fit : an investigation in Europe and North America
Carrillat, François A.; Astous, Alain d'; Davoine, Victor - In: Australasian marketing journal 21 (2013) 4, pp. 264-270
Persistent link: https://www.econbiz.de/10010242951
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Leveraging research on activation : Quester and Thompson's (2001) impact on the field of sponsorship
Carrillat, François A.; Astous, Alain d' - In: Making a difference through marketing : a quest for …, (pp. 13-24). 2016
Persistent link: https://www.econbiz.de/10011531254
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Bundle building in the arts : an experimental investigation
Darveau, Jessica; Astous, Alain d' - In: Psychology & marketing 31 (2014) 8, pp. 591-603
Persistent link: https://www.econbiz.de/10010399725
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Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.; Astous, Alain d'; Christianis, … - In: Psychology & marketing 31 (2014) 11, pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830
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Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.; Solomon, Paul J.; Astous, Alain d' - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
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Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
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Music piracy on the web - how effective are anti-piracy arguments? : Evidence from the theory of planned behaviour
Astous, Alain d'; Colbert, François; Montpetit, Daniel - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 3, pp. 289-310
Persistent link: https://www.econbiz.de/10003141269