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Normalising green behaviours : a new approach to sustainability marketing
Rettie, Ruth; Burchell, Kevin; Riley, Debra - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 420-444
Persistent link: https://www.econbiz.de/10009545951
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Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
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Social normalisation : using marketing to make green normal
Rettie, Ruth; Burchell, Kevin; Barnham, Chris - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010255554
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Stakeholder identification and classification : a sustainability marketing perspective
Kumar, Vinod; Rahman, Zillur; Kazmi, A. A. - In: Management research review 39 (2016) 1, pp. 35-61
Persistent link: https://www.econbiz.de/10011535890
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Special issue: Revisiting contemporary issues in green/ethical marketing
2012
Persistent link: https://www.econbiz.de/10009387580
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A framework for sustainable marketing
Gordon, Ross; Carrigan, Marylyn; Hastings, Gerard - In: Marketing theory 11 (2011) 2, pp. 143-163
Persistent link: https://www.econbiz.de/10009234784
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Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija; Närvänen, Elina - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
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Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim; Rettie, Ruth; Studley, Matthew; Burchell, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
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The structure of sustainability marketing research : a bibliometric review and directions for future research
Bhattacharyya, Jishnu - In: Asia-Pacific journal of business administration 15 (2023) 2, pp. 245-286
Persistent link: https://www.econbiz.de/10014313719
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Nudging eConsumers : Online Ecolabelling as Part of the Green Internet
Cave, Jonathan; Cave, Ben - 2014
This paper discusses the impacts of providing energy efficiency information to online shoppers. It lays out mechanisms by which this may improve appliance purchase and use decisions, raise awareness, improve innovation and align market forces with sustainability objectives. It finds that...
Persistent link: https://www.econbiz.de/10014165992