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International direct marketing has been around a long time in both the USA and western Europe. Yet both industries have evolved under different sets of circumstances. This 140‐company examination of US‐European international direct marketing strategies shows that US strategies seem to be...
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The objective of this article is to bring together geographic, marketing and economic perspectives to examine how far infrastructure development can offset adverse national geographies in aiding economic development and involvement in the global economy. We use LISREL structural equation...
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