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Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
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Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz; Kara, Ali - In: The journal of product & brand management 23 (2014) 7, pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
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Antecedents and outcomes of brand strength : a study of Asian IT organizations towards brand sustainability
Ray, Keshab; Sharma, Meenakshi - In: Corporate reputation review 24 (2021) 3, pp. 128-142
Persistent link: https://www.econbiz.de/10012587289
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Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria; Vollero, Agostino; Siano, Alfonso - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
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Social media brand building strategies in B2B companies
Cawsey, Timothy; Rowley, Jennifer - In: Marketing intelligence & planning 34 (2016) 6, pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
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Information sharing among countries : a perspective from Country-specific websites in global brands
Pariyar, Amit; Murakami, Yohei; Lin, Donghui; Ishida, Toru - In: Journal of information & knowledge management : JIKM 15 (2016) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10011574213
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How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios; Diamantopoulos, Adamantios - In: Journal of international marketing 24 (2016) 4, pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
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Is the power of brand-focused activism rising? : the case of tropical deforestation
Dauvergne, Peter - In: The journal of environment & development : a review of … 26 (2017) 2, pp. 135-155
Persistent link: https://www.econbiz.de/10011718716
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Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George; Siamagka, Niloletta-Theofania - In: International marketing review 34 (2017) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
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Away from home : how young Chinese consumers travel with global brands?
Cappellini, Benedetta; Hosany, Sameer; Yen, Dorothy A.; … - In: Journal of retailing and consumer services 46 (2019), pp. 87-94
Persistent link: https://www.econbiz.de/10011980802