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From international travelling consumer to place ambassador : connecting place image to tourism satisfaction and post-visit intentions
De Nisco, Alessandro; Papadopoulos, Nicolas G.; Elliot, … - In: International marketing review 34 (2017) 3, pp. 425-443
Persistent link: https://www.econbiz.de/10011709263
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Tourism satisfaction effect on general country image, destination image, and post-visit intentions
De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; … - In: Journal of vacation marketing : an international journal 21 (2015) 4, pp. 305-317
Persistent link: https://www.econbiz.de/10011489211
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Country of origin effect : looking back and moving forward, (pp. 128-148). 2019
Persistent link: https://www.econbiz.de/10012008503
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Journal of promotion management : JPM 24 (2018) 3, pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
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Impact of company and country antecedents on B2B buyer perceived supplier performance
Uddin, Jashim; Elliott, Gregory; Parvin, Shehely - In: The journal of business & industrial marketing 37 (2022) 9, pp. 1835-1851
Persistent link: https://www.econbiz.de/10013401984
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The role of relationship quality in integrated destination marketing
Choi, Suh-hee; Cai, Liping A. - In: Journal of travel and tourism marketing 35 (2018) 5, pp. 541-552
Persistent link: https://www.econbiz.de/10011918003
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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin; Brodowsky, Glen H.; Lee, Seonsu - In: Country of origin effect : looking back and moving forward, (pp. 3-19). 2019
Persistent link: https://www.econbiz.de/10012008485
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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin; Brodowsky, Glen H.; Lee, Seonsu - In: Journal of promotion management : JPM 24 (2018) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10011875416
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Prekės kilmės šalies efektas ir nacionalinis įvaizdis
Brukienė, Justė - 2009
Iki šiol nėra vieningos nuomonės, kaip turėtų būti apjungta prekės kilmės šalies efekto vertinimo koncepcijų ir principų įvairovė. Todėl metodologiniais ir praktinės vadybos tikslais būtina vieninga prekės kilmės šalies efekto įvertinimo metodika, sudaranti sąlygas...
Persistent link: https://www.econbiz.de/10009478925
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Analysis of Media Coverage of the Czech Republic and its Potential Impact on Perception of Czech Republic
Lhotáková, Markéta; Král, Petr; Shamina, Yana; … - 2013
This paper will analyze theoretical concept of country of origin as a brand and its influence on brand image of products originating from the country. It will deeper review the role of media in establishing the perception of country of origin in general and its potential use as a tool...
Persistent link: https://www.econbiz.de/10011315737