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Understanding salesperson intention to use AI feedback and its influence on business-to-business sales outcomes
Hall, Kelly R.; Harrison, Dana E.; Ajjan, Haya; … - In: Journal of Business & Industrial Marketing 37 (2021) 9, pp. 1787-1801
Purpose: Artificial intelligence (AI) is a rapidly growing frontier. One promising area for AI is its potential to assist sales managers in providing salesperson feedback. Despite this promise, little work has been done within the business-to-business (B2B) sales domain to investigate the...
Persistent link: https://www.econbiz.de/10012812086
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Special issue on structural equation modeling
Marshall, Greg W. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766195
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Marketing management
Marshall, Greg W.; Johnston, Mark W. - 2010 - Internat. ed.
Persistent link: https://www.econbiz.de/10003777491
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Relationship selling
Johnston, Mark W. - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10003795656
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Essentials of marketing management
Marshall, Greg W.; Johnston, Mark W. - 2011
Persistent link: https://www.econbiz.de/10003901294
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Marketing : real people, real choices
Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W. - 2008 - 5. ed. International ed.
Persistent link: https://www.econbiz.de/10003375181
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Sales force management
Johnston, Mark W.; Marshall, Greg W. - 2011 - 10. ed
Persistent link: https://www.econbiz.de/10003913624
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Corporate training goes virtual : a hybrid approach to experiential learning
Wood, Natalie T.; Solomon, Michael R.; Marshall, Greg W.; … - In: Virtual environments for corporate education : employee …, (pp. 284-301). 2010
Persistent link: https://www.econbiz.de/10003973196
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Leadership propensity and sales performance among sales personnel and managers in a speciality retail store setting
Flaherty, Karen E.; Mowen, John C.; Brown, Tom; … - In: The journal of personal selling & sales management : JPSSM 29 (2009) 1, pp. 43-59
Persistent link: https://www.econbiz.de/10003946033
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Marketing : real people, real choices
Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W. - 2015 - 8. ed., global ed.
Persistent link: https://www.econbiz.de/10011288826