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How does the online service level influence consumers' purchase intentions before a transaction? A formative approach

Küster, Inés; Vila, Natalia; Canales, Pedro - In: European Journal of Management and Business Economics … 25 (2016) 3, pp. 111-120

The present paper tries to study the impact of online services level in contexts where transactions have not been done yet, through the adoption of a formative approach. In this scene, the present research considers two main dimensions of online services (pre-purchase services and...

Persistent link: https://www.econbiz.de/10011946116

Compensation and control sales policies, and sales performance : the field sales manager's points of view

Küster, Inés; Canales, Pedro - In: The journal of business & industrial marketing 26 (2011) 4, pp. 273-285

Persistent link: https://www.econbiz.de/10009010557

Product placement in video games : image transference among emotions

Küster, Inés; Vila, Natalia; Hernández, Asunción; … - In: Engaging consumers through branded entertainment and …, (pp. 127-148). 2015

Persistent link: https://www.econbiz.de/10011389592

Compensation and control sales policies, and sales performance: the field sales manager's points of view

Küster, Inés; Canales, Pedro - In: The journal of business & industrial marketing 26 (2011) 4, pp. 273-286

Persistent link: https://www.econbiz.de/10008928120

Some determinants of salesforce effectiveness

Küster, Inés; Canales, Pedro - In: Team Performance Management: An International Journal 14 (2008) 7/8, pp. 296-326

Purpose – This paper aims to find out what characterises salespeople in the most effective salesforce in Spain. Design/methodology/approach – An empirical analysis has been done with 108 field sales managers from different sectors of activity to determine the conditions of the salesperson's...

Persistent link: https://www.econbiz.de/10015031233

How does the online service level influence consumers' purchase intentions before a transaction? : a formative approach

Küster, Inés; Vila, Natalia; Canales, Pedro - In: European journal of management and business economics : … 25 (2016) 3, pp. 111-120

Persistent link: https://www.econbiz.de/10011821856

Orientation response in low‐fat foods : Differences based on product category and gender

Küster, Inés; Vila, Natalia; Abad‐Tortosa, Diana - In: International Journal of Consumer Studies 46 (2021) 2, pp. 515-523

Persistent link: https://www.econbiz.de/10012537504

Teaching media and methods in marketing : European and North American Universities

Vila, Natalia; Küster, Inés - In: Journal of teaching in international business 20 (2009) 1, pp. 64-79

Persistent link: https://www.econbiz.de/10003847952

La venta relacional : una aplicación en tiendas de electrodomésticos minoristas

Costa, Walter Miguel; Küster, Inés - In: Ciencias económicas : publicación semestral de … 6 (2008) 1, pp. 133-145

Persistent link: https://www.econbiz.de/10003947194

Successful SME web design through consumer focus groups

Küster, Inés; Vila, Natalia - In: International journal of quality & reliability management 28 (2011) 2, pp. 132-154

Persistent link: https://www.econbiz.de/10009008122