Diederichs, Lorenz; Göbl, Martin - In: Journal of Applied Leadership and Management 6 (2018), pp. 47-65
Purpose: Marketing literature has previously and repeatedly outlined the positive sales effects of displays in food … retailing. Therefore, its increasing usage and space allocation is not surprising. Although the promised sales increases of more … than 400% should result in even higher usage rates. So the question is if sales and store managers are mismanaging their …
