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Kommunikationsstrategien bei Produktkrisen und Rückrufsituationen
Standop, Dirk; Grunwald, Guido - In: Medien im Marketing : Optionen der Unternehmenskommunikation, (pp. 227-248). 2009
Persistent link: https://www.econbiz.de/10014562150
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Crisis management strategies and the long-term effects of product recalls on firm value
Liu, Yan; Shankar, Venkatesh; Yun, Wonjoo - In: Journal of marketing 81 (2017) 5, pp. 30-48
Persistent link: https://www.econbiz.de/10011749851
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Should ad spending increase or decrease before a recall announcement? : the marketing-finance interface in product-harm crisis management
Gao, Haibing; Xie, Jinhong; Wang, Qi; Wilbur, Kenneth C. - In: Journal of marketing 79 (2015) 5, pp. 80-99
Persistent link: https://www.econbiz.de/10011372420
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Measuring the short-term spillover impact of a product recall on a brand ecosystem
Mackalski, Robert; Belisle, Jean-Francois - In: The journal of brand management : an international journal 22 (2015) 4, pp. 323-339
Persistent link: https://www.econbiz.de/10011339295
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A cross-disciplinary review of product recall research : a stakeholder-stage framework
Li, Huashan; Bapuji, Hari; Talluri, Srinivas; Singh, … - In: Transportation research / E : an international journal 163 (2022), pp. 1-23
Persistent link: https://www.econbiz.de/10013276015
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Gestaltung und Auswirkungen von Produkteliminationen im Business-to-Business-Umfeld : eine empirische Betrachtung aus Anbieter- und Kundensicht
Prigge, Jana-Kristin - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003772618
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Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael (contributor) - 2006 - 2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
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Integrated Product and Sales Management in B2B : Developing, Managing and Selling Technology Based Industrial Products Profitably
Tintelnot, Claus - 2023
Strategic and organizational relationship - classification of product management and sales -- Product management -- Sales management -- Customer contact and sales conversation (sales psychology and customer experience).
Persistent link: https://www.econbiz.de/10014444010
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Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael (ed.) - 2006 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
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Markets, torts and social inefficiency
Daughety, Andrew F.; Reinganum, Jennifer Freidel - In: The Rand journal of economics 37 (2006) 2, pp. 300-323
Persistent link: https://www.econbiz.de/10003410516