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Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management : Internal Marketing
Foroudi, Pantea (ed.); Akbari, Morteza (ed.) - 2024
. Internal Marketing Analytics: A data-driven HR approach -- 11. Importance of proper leadership style to improve job performance …
Persistent link: https://www.econbiz.de/10015065698
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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.; Chapman, Kelly; Palmatier, Robert W. - In: Journal of international marketing 23 (2015) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
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Customer engagement in international markets
Steinhoff, Lena; Liu, Juanyi; Li, Xiaoling; Palmatier, … - In: Journal of international marketing 31 (2023) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
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The strategic value of niche importers in international marketing channels
Hammervoll, Trond; Toften, Kjell - In: International journal of globalisation and small … 6 (2014) 2, pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
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The role of indirect customer management in export relationship marketing : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 4, pp. 163-176
Persistent link: https://www.econbiz.de/10011796288
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Revisiting the relationship between internal marketing and external marketing : the role of customer orientation
Norizan Mat Saad; Siti Hasnah Hassan; Liew Mei Shya - In: The journal of developing areas 49 (2015) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10011450236
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Social media use in international marketing : impact on brand and firm performance
Witek-Hajduk, Marzanna K.; Zaborek, Piotr - In: International journal of management and economics 58 (2022) 2, pp. 121-142
This research investigates the influence of brand and customer orientations on social media (SM) marketing engagement and how applications of SM in international marketing affect brand and firm performance in foreign markets. The study relies on a survey of a representative sample of 245 medium...
Persistent link: https://www.econbiz.de/10013471254
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Inter-firm relationship quality vs. perceived cultural differences
Danik, Lidia - In: International journal of management and economics 45 (2015), pp. 7-31
Persistent link: https://www.econbiz.de/10011417560
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Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Zhang, Yongsheng; Fang, Shyh-Rong - In: Journal of business-to-business marketing 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011413359
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Internal marketing : a review and future research agenda
Qaisar, Fatima Saman; Muhamad, Nazlida - In: Asia Pacific business review 27 (2021) 2, pp. 267-300
Persistent link: https://www.econbiz.de/10012515106