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Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
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1
The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
Saved in:
2
Banning controversial sponsors : understanding equilibrium outcomes when sports
sponsorships
are viewed as two-sided matches
Yang, Yupin
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
Saved in:
3
Conflict by design and why institutions matter in service design : a case of a German creative agency in China
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
130
(
2021
),
pp. 124-136
Persistent link: https://www.econbiz.de/10012544827
Saved in:
4
Professional service innovation in digitalization
Goto, Masashi
-
2022
Persistent link: https://www.econbiz.de/10013531065
Saved in:
5
Service innovation in business-to-business firms
Kindström, Daniel
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010248158
Saved in:
6
Perceived value of service innovation : a conceptual framework
Coutelle-Brillet, Patricia
;
Riviere, Arnaud
;
Garets, …
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 164-172
Persistent link: https://www.econbiz.de/10010248160
Saved in:
7
Editorial: Service innovation in business-to-business firms
Kindström, Daniel
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 93-95
Persistent link: https://www.econbiz.de/10010248167
Saved in:
8
Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
Saved in:
9
Service innovations' roles in long-term relationships with business customers
Woo, Heeseok
;
Kim, Kyung Hoon
;
Kim, Sang Jin
;
Wang, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 457-469
Persistent link: https://www.econbiz.de/10012257915
Saved in:
10
Smart cash point in a B2B market to enable service innovation : towards transparency and shared intentions- a case study
Megaro, Antonietta
- In:
The journal of business & industrial marketing
39
(
2024
)
6
,
pp. 1162-1173
Persistent link: https://www.econbiz.de/10015081122
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