Abdul Rashid, Zabid; Chacko, George K. - In: Asia Pacific Journal of Marketing and Logistics 11 (1999) 1, pp. 16-27
Presents the findings of 700 CEO/senior managers regarding general strategy and competitiveness in the Malaysian electrical and electronic industry. Outlines four major strategies, cost, differentiation, cost‐price and marketing/focus. Addresses the question, “is the battle to the...