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How Students as Consumers Learn Information about New Products

Šišara, Jelena; Goleš, Divna - 2017

The importance of understanding how consumers gather and evaluate information about the new products is essential for … providers. This paper considers the student population as consumers and attempt to determine where students as consumers learn … Polytechnic in Sibenik and comprised students of all majors and years of study. Results indicated that students as consumers …

Persistent link: https://www.econbiz.de/10011920390

Global consumer innovativeness and consumer electronic product adoption

Chao, Chih-Wei; Reid, Mike; Mavondo, Felix - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 614-630

Persistent link: https://www.econbiz.de/10010127934

Big Brother joins our shopping trips

In: Strategic Direction 28 (2012) 5, pp. 19-21

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015010717