Similar Search Results

Mu, Jifeng; Peng, Gang; Tan, Yi - In: International Journal of Emerging Markets 2 (2007) 2, pp. 123-143

Purpose – The importance of innovation to the performance of firms has led to numerous studies conducted to identify …

Persistent link: https://www.econbiz.de/10014788118

New product mix selection for a high technology company in a technology innovation network

Hung Chen, Hsing; Lee, Amy H.I.; Tong, Yunhuan - In: Journal of Technology Management in China 1 (2006) 2, pp. 174-189

compete with firms within a technology innovation network (TIN) are essential. Therefore, finding an appropriate mix which can …. Since, integrated product development is positively associated with efficiency and negatively with innovation, a suitable …

Persistent link: https://www.econbiz.de/10014908106

Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses

Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; … - In: Journal of marketing 79 (2015) 6, pp. 71-93

Persistent link: https://www.econbiz.de/10011410751

How Students as Consumers Learn Information about New Products

Šišara, Jelena; Goleš, Divna - 2017

The importance of understanding how consumers gather and evaluate information about the new products is essential for providers. This paper considers the student population as consumers and attempt to determine where students as consumers learn information about new products and their attitudes...

Persistent link: https://www.econbiz.de/10011920390