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Purpose – The purpose of this study is to examine cross‐cultural differences in gender role portrayals in web ads in …‐related to gender roles. Practical implications – International advertisers who are planning a global campaign for their gender … international account of web advertising in maintaining a comprehensive understanding of contemporary gender role portrayals. It …
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Purpose – The objective of this study is to investigate to what extent advertising appeals in Hong Kong and Korea are different, and whether the differences between the two countries can be attributed to the differences in nations' cultural characteristics. Hypotheses are drawn in relation to...
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Purpose – The purpose of this paper is to consider recent changes to human resource management practices in South Korean firms (traditionally influenced by Confucian ideology) as they respond to the demands and pressures brought by liberalization and globalization. Design/methodology/approach...
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The article presents an analytical discussion of the role of traditional religious and social philosophies in the conduct of business and management relationships in South Korea, Taiwan, Singapore and Hong Kong. Recommendations are made as to how Westerners can use this knowledge to improve...
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Purpose – The purpose of this paper is to make clear how managers in Western organizations can understand the Japanese and Korean cultural value system and interpret the strategic decision‐making process that exists within organizations exhibiting a collectivist culture....
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