Similar Search Results

Gamification in a servicescape context : a conceptual framework

Helmefalk, Miralem; Marcusson, Leif - In: International journal of internet marketing and … 13 (2019) 1, pp. 22-46

Persistent link: https://www.econbiz.de/10012105496

Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing

Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Management decision : MD 55 (2017) 7, pp. 1558-1577

Persistent link: https://www.econbiz.de/10011731374

Experiential value : a review and future research directions

Varshneya, Geetika; Das, Gopal; Khare, Arpita - In: Marketing intelligence & planning 35 (2017) 3, pp. 339-357

Persistent link: https://www.econbiz.de/10011706981

Drivers to relational strategies in retailing

Egan, John - In: International Journal of Retail & Distribution Management 28 (2000) 8, pp. 379-386

Retailing, at first sight, appears to be an industry suitable for the exploitation of relational strategies. Despite … this authors disagree about whether Relationship Marketing strategies are appropriate across the wide spectrum of retailing …

Persistent link: https://www.econbiz.de/10014802957

United we stand : the impact of buying groups on retailer productivity

Geyskens, Inge; Gielens, Katrijn; Wuyts, Stefan - In: Journal of marketing 79 (2015) 4, pp. 16-33

Persistent link: https://www.econbiz.de/10011304640

Retail logistics and merchandising in the USA: current status and requirements in the year 2000

McLaughlin, Edward W.; Perosio, Debra J.; Park, John L. - In: International Journal of Retail & Distribution Management 26 (1998) 2, pp. 97-105

This study present the results of a survey of senior level retail executives in the USA. Responses provide an indication of retail perceptions surrounding the order fulfilment process. As retailers look ahead towards 2000, technological readiness will drive virtually all retailer expectations of...

Persistent link: https://www.econbiz.de/10014803886

Consumer brand marketing through full- and self-service channels in an emerging economy

Venkatesan, Rajmkumar; Farris, Paul W.; Guissoni, Leandro A. - In: Journal of retailing 91 (2015) 4, pp. 644-659

Persistent link: https://www.econbiz.de/10011422456

Consumer co-creation and the impact on intermediaries

Siguaw, Judy A.; Gassenheimer, Jule B.; Hunter, Gary L. - In: International journal of physical distribution & … 44 (2014) 1/2, pp. 6-22

Persistent link: https://www.econbiz.de/10010259598

Service failure and loyalty: an exploratory empirical study of airline customers

Bejou, David; Palmer, Adrian - In: Journal of Services Marketing 12 (1998) 1, pp. 7-22

There has been considerable analysis of buyer‐seller relationship development within the services sector. While a lot of attention has been given to the processes by which relationships are developed, the subject of relationship deterioration is less well researched. Examines the impacts of...

Persistent link: https://www.econbiz.de/10014905601

Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes

Neumüller, Kathrin - 2022

Persistent link: https://www.econbiz.de/10013188011

1
2
3
4
5
6
7
8
9
10
Next
Last