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Extending UTAUT through moderating effects of trust : an insights from electronic tax filing adoption among micro-entrepreneurs in merchandising sector
Abdulsalam Mas'ud; Nor Aziah Abd Manaf; Natrah Saad; … - In: International journal of business information systems : … 46 (2024) 2, pp. 238-257
Persistent link: https://www.econbiz.de/10015061839
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Exploring perceived value influencing intention to use towards mobile payment during COVID-19 : individual differences and self-efficacy as moderators
Shieh, Hwai-Shuh; Lu, Hsiu-Wei - In: International journal of technology, policy and … 24 (2024) 2, pp. 169-189
Persistent link: https://www.econbiz.de/10015061842
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Understanding digital marketing adoption by start-up companies in India : through an integrated technology acceptance model and theory of planned behaviour framework
Sharma, Sarika - In: International journal of business information systems : … 46 (2024) 4, pp. 435-459
Persistent link: https://www.econbiz.de/10015061849
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Transformationen des Konsums : vom industriellen Massenkonsum zum individualisierten Digitalkonsum
Baule, Bernward (ed.); Hohnsträter, Dirk (ed.);  … - Netzwerk Verbraucherforschung / Jahreskonferenz <2018, … - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10014416167
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Hot and cold : how do consumers hate and forgive offending charity brands?
Moisjejev, Dmytro Anatolijovyč; Rodrigo, Padmali Gawri … - In: Journal of philanthropy and marketing 29 (2024) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10014580105
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Social influence on adoption decisions
Iffländer, Klaus - 2016
Persistent link: https://www.econbiz.de/10011555128
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What makes consumers trust and adopt fintech? : an empirical investigation in China
Roh, Taewoo; Yang, Young Soo; Xiao, Simon Shufeng; … - In: Electronic commerce research 24 (2024) 1, pp. 3-35
Persistent link: https://www.econbiz.de/10015062038