The creative industry daily faces genuine challenges in their work when it comes to advertising and meeting client … insights. The present paper aims to point out the difficulties and opportunities of creative work in any advertising agency, by …

The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand … consumption by rendering brands a signalling device. In a price competition framework, we show that advertising increases …'s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous …