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International Journal of Sports Marketing and Sponsorship
54
International journal of sports marketing & sponsorship
54
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49
Journal of sport management : the official journal of the North American Society of Sport Management
48
The journal of technology transfer
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European Journal of Marketing
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International journal of advertising : the quarterly review of marketing communications
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European journal of marketing : EJM
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Psychology & marketing
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Technological forecasting & social change : an international journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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NBER working paper series
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Journal of promotion management : JPM
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Springer eBook Collection
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Sport, Business and Management: An International Journal
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Global perspectives on technology transfer and commercialization : building innovative ecosystems
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ECONIS (ZBW)
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EconStor
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BASE
15
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81
Activating a gloval sport
sponsorship
with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
Saved in:
82
The evolution of scholarly research on
sponsorship
: expectations about the future of this research domain
Spais, George S.
;
Johnston, Margaret A.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 267-290
Persistent link: https://www.econbiz.de/10010399910
Saved in:
83
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
84
Subconscious (un) attachment to a sponsor : an irrational effect of facility naming rights
Delia, Elizabeth B.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
5
,
pp. 551-564
Persistent link: https://www.econbiz.de/10010418266
Saved in:
85
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
86
Determinants of consumers' attitudes toward a sport
sponsorship
: a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
87
Building brand equity with cause-related marketing : a comparison with
sponsorship
and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
88
The impact of new, renewal and termination
sponsorship
announcements on share price returns
Kruger, Thomas S.
;
Goldman, Michael
;
Ward, Mike
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10010410856
Saved in:
89
Creating fit for
sponsorship
on corporate websites
Wang, Ye
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 181-208
Persistent link: https://www.econbiz.de/10011497647
Saved in:
90
It's not all about the profit : an analysis of changes in arts and business relations
Lewandowska, Kamila
- In:
Economics and business review
2
(
2016
)
1
,
pp. 107-126
Persistent link: https://www.econbiz.de/10011477276
Saved in:
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