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The role of research in shaping and measuring communication : London's bid to hold the 2012 games

Spencer, Claire; Jahansoozi, Julia - In: Public relations metrics : research and evaluation, (pp. 182-206). 2008

Persistent link: https://www.econbiz.de/10003753855

PUBLIC RELATIONS EVALUATION - Charting the success of public relations - PR is learning from advertising to demonstrate its value to clients. Here's how

Spencer, Claire - In: ADMAP : for decisionmakers in advertising, marketing, … 34 (1999) 6, pp. 41-44

Persistent link: https://www.econbiz.de/10006782318

COMMUNICATION RESEARCH - CASE STUDY - Hunting out the rogue element - Here's how London's CM Olympic bid kept public opinion on-track and ensured that negative views were played do...

Spencer, Claire - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 1, pp. 30-34

Persistent link: https://www.econbiz.de/10006748368

The future of communications - BEYOND MEDIA - PR past and future -- Onwards and upwards - Can PR take the lead in brand communication? Maybe, and here's how.

Spencer, Claire - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 9, pp. 127-129

Persistent link: https://www.econbiz.de/10006754615

MULTI-MEDIA ACCOUNTABILITY - Accountability: In search of the holistic grail - How can we measure holistic campaign effects? Here's a three-level programme that can provide the ans...

Spencer, Claire - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 38-41

Persistent link: https://www.econbiz.de/10008057123

Focus: Public relations - Integration -- Creating a new paradigm - What will give PR higher status? Better planning and better measurement. Planning must be media-neutral and custo...

Spencer, Claire - In: ADMAP : for decisionmakers in advertising, marketing, … 38 (2003) 2, pp. 18-21

Persistent link: https://www.econbiz.de/10006763898

INTEGRATED MEDIA MEASUREMENT - Out with old research, in with the new - Integrated media measurement requires new research methods attuned to the theatre of modern brand communicat...

Spencer, Claire; Baines, Paul - In: ADMAP : for decisionmakers in advertising, marketing, … (2012), pp. 10-13

Persistent link: https://www.econbiz.de/10009822710

Introduction: North Africa and Britain

Spencer, Claire - In: International affairs 85 (2009) 5, pp. 923-930

Persistent link: https://www.econbiz.de/10008307135

Advancing the Euro-Mediterranean Partnership: Partnership-building in the Mediterranean

Spencer, Claire - In: The international spectator : a quarterly journal of … 34 (1999) 4, pp. 59-74

Persistent link: https://www.econbiz.de/10007511863

The planning, implementation and evaluation of an online marketing campaign

Spencer, Claire; Giles, Nick - In: Journal of Communication Management 5 (2001) 3, pp. 287-299

“We’re watching the wiring of the cerebral cortex of society”, said Jay Walker, founder and vice‐chairman of priceline.com, of the new Internet revolution. “It is dramatically transforming communication and marketing models; it is providing marketers with a new set of capabilities.”...

Persistent link: https://www.econbiz.de/10014850674