Purpose: The purpose of this paper is to contribute to understanding the effects of framing apology statements with corporate social responsibility (CSR) communications after a company has suffered negative publicity. Specifically, this study examined the role of CSR fit on consumers’...

Purpose: The purpose of this study is to identify different perspectives on philanthropic corporate social responsibility (CSR) activities by using the mixed-method approach and Q methodology. In addition, this study examines why people consider the revealed perspectives to be important...

Purpose: There is a growing interest in the way non-profit organizations can use Twitter strategically to communicate their message, but little attention has been paid to the way content categories and features may facilitate retweets of messages of a non-profit organization that targets women...

Purpose: The purpose of this paper is to propose and test a model examining how three influential organizational factors – authentic leadership, transparent organizational communication, and employee engagement – are linked to employee trust. Design/methodology/approach: This study...

Purpose: This study aims to explore the role of artificial intelligence (AI)-powered chatbot marketing efforts (CMEs) in the establishment of relationships between brands and their customers, extending the link between relationship marketing and online consumer behavioral intentions....