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What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik; Sanyal, Shamindra Nath; Mazumder, Rabin - In: Journal of international consumer marketing 36 (2024) 4, pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
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Entwicklung einer Vorgehensweise zur Erfassung dynamischer Kundenanforderungen bei Produkten
Rich, Beatrice Monique - 2023
Persistent link: https://www.econbiz.de/10014314656
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Nudge : wie man kluge Entscheidungen anstößt : die endgültige Ausgabe
Thaler, Richard H.; Sunstein, Cass R. - 2022
Persistent link: https://www.econbiz.de/10013173845
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When time drives search effort : the effect of assortment variety on visual attention to SKU pricing
Ladeira, Wagner Junior; Nardi, Vinicius Antonio Machado; … - In: Marketing intelligence & planning 42 (2024) 5, pp. 916-938
Persistent link: https://www.econbiz.de/10015056921
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Empowering co-creation of services with artificial intelligence : an empirical analysis to examine adoption intention
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Marketing intelligence & planning 42 (2024) 6, pp. 941-975
Persistent link: https://www.econbiz.de/10015056925
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Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham; Kumar, B. Dinesh - In: Marketing intelligence & planning 42 (2024) 6, pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
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How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari; Paramita, Widya; Jin, Frances Seowon; … - In: Marketing intelligence & planning 42 (2024) 6, pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
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Investigating consumers' adoption of electric vehicles : a perceived value-based perspective
Vishwakarma, Pankaj - In: Marketing intelligence & planning 42 (2024) 6, pp. 1028-1051
Persistent link: https://www.econbiz.de/10015056942
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Subscription intentions for ChatGPT plus : a look at user satisfaction and self-efficacy
Jo, Hyeon - In: Marketing intelligence & planning 42 (2024) 6, pp. 1052-1073
Persistent link: https://www.econbiz.de/10015056947
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Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad; Safeer, Asif Ali; Majeed, Abdul - In: Marketing intelligence & planning 42 (2024) 6, pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959