customer purchase decision and can help in explaining the behavior of customers toward fashion products. The purpose of this … research is to analyze the impact of consumer decision-making styles on fashion product involvement, as well as the effect of … demographic variables (age, gender, income, and education) on consumer decision-making styles and fashion product involvement …

consumers' social motivation and online purchase intentions in the context of social media marketing in the fashion industry of … fashion industry. Consumer behavior relating to other industries may differ. Therefore, this model can be further developed to … development of consumer behavior (in the context of social media marketing). Stakeholders in the fashion industry may take the …