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Simulating attachment to pure‐play fashion retailers
Ashman, Rachel; Vazquez, Delia - In: International Journal of Retail & Distribution Management 40 (2012) 12, pp. 975-996
model. Originality/value – The study is one of the first to empirically study pure‐play fashion retailing, providing …Purpose – The purpose of this paper is to identify how pure‐play fashion retailers can simulate attachment to their web … generated from the literature review. A sample of 688 female young fashion consumers from The University of Manchester …
Persistent link: https://www.econbiz.de/10014803605
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Management of sales advisers and service climate: an experiment
Poujol, Juliet F. - In: Journal of Service Management 20 (2009) 3, pp. 274-289
Purpose – Although experts agree on the importance of service quality, sales force management practices are often far from conforming to their recommendations. The current use of sales contests with quantitative objectives on turnover or profit margin is evidence of this divergence. Sharma...
Persistent link: https://www.econbiz.de/10014894331
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The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
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How not to let business slip away
In: Strategic Direction 26 (2010) 10, pp. 6-8
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010542
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Learning from peers : knowledge transfer and sales force productivity growth
Chan, Tat; Li, Jia; Pierce, Lamar - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 463-484
Persistent link: https://www.econbiz.de/10010402546
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Practice prize report : the 2020 and 2022 ISMS Gary Lilien practice prize competition
Luo, Lan; Pauwels, Koen - In: Marketing science 42 (2023) 1, pp. 6-10
Persistent link: https://www.econbiz.de/10014316971
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An investigation of salesperson appearance and organizational identification
Yurchisin, Jennifer; Lynn Damhorst, Mary - In: Journal of Fashion Marketing and Management: An … 13 (2009) 3, pp. 458-470
Purpose – The purpose of this research is to investigate the relationship that exists, if any, between employee appearance and organizational identification in the context of apparel retail stores. Design/methodology/approach – Salespeople from a variety of apparel retail stores were...
Persistent link: https://www.econbiz.de/10014868056
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Training helps salesforce to sparkle
In: Human Resource Management International Digest 19 (2011) 1, pp. 15-16
Purpose – Describes an award‐winning training program that has transformed the sales culture at Aurum, Britain's biggest luxury jeweler. Design/methodology/approach – Explains the reasons for the program, the form it has taken and the results it has achieved. Findings – Reveals that,...
Persistent link: https://www.econbiz.de/10014752543
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M‐loyalty: winning strategies for mobile carriers
Lim, Heejin; Widdows, Richard; Park, Jungkun - In: Journal of Consumer Marketing 23 (2006) 4, pp. 208-218
Purpose – This study aims to investigate determinants of satisfaction and loyalty decisions in the use of mobile services. Design/methodology/approach – A research model was designed to identify multi‐dimensions of mobile service quality and perceived value, and investigate their...
Persistent link: https://www.econbiz.de/10014848534
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Modeling repurchase frequency and customer satisfaction for fast food outlets
Law, Agnes K.Y.; Hui, Y.V.; Zhao, Xiande - In: International Journal of Quality & Reliability Management 21 (2004) 5, pp. 545-563
Although customer satisfaction and loyalty have attracted a lot of attention in service management research, relatively few studies have examined the impact of waiting time and service quality on customer satisfaction and repurchase frequency. In this study, we model the relationships between...
Persistent link: https://www.econbiz.de/10014800254