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Hiraga Gennai : the Renaissance marketer of eighteenth-century Japan
Minowa, Yuko - In: Journal of historical research in marketing 6 (2014) 2, pp. 258-278
Persistent link: https://www.econbiz.de/10010391795
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Forgotten classics: The business of advertising, by Earnest Elmo Calkins (1915)
Beard, Fred - In: Journal of historical research in marketing 7 (2015) 4, pp. 573-583
Persistent link: https://www.econbiz.de/10011448774
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Forgotten classics : Motivation in Advertising, by Pierre Martineau (1957)
Beard, Fred - In: Journal of historical research in marketing 8 (2016) 4, pp. 585-594
Persistent link: https://www.econbiz.de/10011643968
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"Don't blame the shopkeeper!!" : food, drink and confectionery advertising and British Government market controls during the Second World War
Hayes, Mick - In: Journal of historical research in marketing 9 (2017) 4, pp. 359-385
Persistent link: https://www.econbiz.de/10011804989
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Marketing strategy in Britain's mainline railways, 1923-1938
Shin, Hiroki - In: Journal of historical research in marketing 9 (2017) 4, pp. 425-450
Persistent link: https://www.econbiz.de/10011804996
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The history of advertising trust archive
Moir, Alistair; Read, Eve; Towne, Sophie - In: Journal of historical research in marketing 9 (2017) 4, pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
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A cinematic soap opera : the development of cinematography as an advertising and promotional tool in Lever Brothers Limited
Strickland, Jeannette - In: Business history 66 (2024) 1, pp. 136-156
Persistent link: https://www.econbiz.de/10014578309
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Cruising through advertising : cruise ship brochure advertising in the late twentieth century
Cardow, Andrew - In: Journal of historical research in marketing 14 (2022) 4, pp. 401-423
Persistent link: https://www.econbiz.de/10013454221
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Sources for advertising and marketing history at the McCracken Research Library, Buffalo Bill Center of the West
Witkowski, Terrence H. - In: Journal of historical research in marketing 14 (2022) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10013329662
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Historical inclusion and exclusion : New Zealand archives as primary resources for historical research
Kennedy, Ann-Marie; Krisjanous, Jayne; Welland, Sarah - In: Journal of historical research in marketing 14 (2022) 2, pp. 179-195
Persistent link: https://www.econbiz.de/10013329664