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Cultivating destination brand ambassadors in rural China : Examining the role of residents' welcoming nature

Wang, Haihong; Xiong, Lina; Gage, Rick - In: International Journal of Tourism Research 23 (2021) 6, pp. 1027-1041

Persistent link: https://www.econbiz.de/10012535664

"That's not my job" : exploring the employee perspective in the development of brand ambassadors

Xiong, Lina; King, Ceridwyn; Piehler, Rico - In: International journal of hospitality management 35 (2013), pp. 348-359

Persistent link: https://www.econbiz.de/10010225771

Motivational drivers that fuel employees to champion the hospitality brand

Xiong, Lina; King, Ceridwyn - In: International journal of hospitality management 44 (2015), pp. 58-69

Persistent link: https://www.econbiz.de/10010501238

Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support

Xiong, Lina; King, Ceridwyn - In: International journal of hospitality management 68 (2018), pp. 12-22

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Brand management in the era of social media : social visibility of consumption and customer brand identification

So, Kevin Kam Fung; Wu, Luorong; Xiong, Lina; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 727-742

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Speaking up because it's my brand : examining employee brand psychological ownership and voice behavior in hospitality organizations

Xiong, Lina; So, Kevin Kam Fung; Wu, Luorong; King, Ceridwyn - In: International journal of hospitality management 83 (2019), pp. 274-282

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Exploring how employee sense of brand community affects their attitudes and behavior

Xiong, Lina; King, Ceridwyn - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 4, pp. 567-596

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The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

Piehler, Rico; King, Ceridwyn; Burmann, Christoph; … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1575-1601

Persistent link: https://www.econbiz.de/10011616836

Finding brand values that matter to employees

Xiong, Lina; King, Ceridwyn; Du, James; Murillo, Enrique - In: Services marketing quarterly 45 (2024) 3, pp. 342-360

Persistent link: https://www.econbiz.de/10015049450

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

Piehler, Rico; King, Ceridwyn; Burmann, Christoph; … - In: European Journal of Marketing 50 (2016) 9/10, pp. 1575-1601

Purpose This study aims to develop comprehensive definitions, conceptualizations and measures of four internal brand management (IBM) outcomes, namely, brand understanding, brand identification, brand commitment and brand citizenship behaviour (BCB). In doing so, it also aims to propose a model,...

Persistent link: https://www.econbiz.de/10014724476