Harness the power of viral marketing in hotel industry: a network discount strategy
Year of publication: |
2010
|
---|---|
Authors: | Xiong, Lina ; Hu, Clark |
Published in: |
Journal of Hospitality and Tourism Technology. - Emerald Group Publishing Limited, ISSN 1757-9899, ZDB-ID 2536149-1. - Vol. 1.2010, 3, p. 234-244
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Hotel and catering industry | Social networks | Marketing strategy | Internet | Discounts |
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