While conjoint analysis has been applied to a wide variety of problems in preference analysis, it has heretofore not been used to analyze similarities data. A method for dealing with this problem is described and illustrated on a small set of empirical data

This Article reviews the recent and highly publicized district court decision holding that NCAA rules, which bar student-athletes from any compensation for image rights, violated the Sherman Act, and that big-time athletic programs could lawfully agree among themselves to limit compensation to...

Positioning is among a marketer's preeminent strategic responsibilities. Positioning helps to clarify brand strengths among competitors and identify potential challenges of similar brands and possible substitutability. Assessments of positioning, from initial marketplace efforts to resources...