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Endorsement theory : how consumers relate to celebrity models
Marshall, Roger; Na, Woonbong; State, Gabriel; Deuskar, … - In: Journal of advertising research 48 (2008) 4, pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
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Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
Sharma, Piyush; Marshall, Roger; Reday, Peter Alan; Na, … - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 163-180
Persistent link: https://www.econbiz.de/10003979657
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Making sense of complex marketing systems : decision system analysis
Marshall, Roger; Bibby, David; Na, Woonbong - In: International journal of business and economics 12 (2013) 2, pp. 121-130
Persistent link: https://www.econbiz.de/10010236046
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Decision system analysis of advertising agency decisions
Na, Woonbong; Marshall, Roger; Woodside, Arch G. - In: Qualitative market research : an international journal 12 (2009) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10003843698
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Making sense of marketing decision systems through pictorial representation : decision system analysis
Marshall, Roger; Bibby, David; Na, Woonbong - In: Field guide to case study research in …, (pp. 211-226). 2014
Persistent link: https://www.econbiz.de/10011413817
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MEASUREMENT - How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets? The segmentation of advertising agencies' clients is usually based on...
Na, Woonbong; Marshall, Roger; Son, Youngseok - In: Journal of advertising research 43 (2003) 1, pp. 86-95
Persistent link: https://www.econbiz.de/10006505758
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An Assessment of Advertising Agency Service Quality - Advertising agency services must be marketed like any other product or service -- Attempts to establish the relevant evaluativ...
Na, Woonbong; Marshall, Roger; Son, Youngsook - In: Journal of advertising research 39 (1999) 3, pp. 33-42
Persistent link: https://www.econbiz.de/10006518846
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Endorsement Theory: How Consumers Relate to Celebrity Models
Marshall, Roger; Na, WoonBong; State, Gabriel; Deuskar, … - In: Journal of advertising research 48 (2008) 4, pp. 564-572
Persistent link: https://www.econbiz.de/10008163236
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Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
Sharma, Piyush; Marshall, Roger; Alan Reday, Peter; Na, … - In: Journal of marketing management : MM 26 (2010) 1, pp. 163-181
Persistent link: https://www.econbiz.de/10008416300
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An Empirical Study of the Purchase Role Structure in Korean Families
Na, WoonBong; Son, YoungSeok; Marshall, Roger - In: Psychology & marketing 15 (1998) 6, pp. 563-576
Persistent link: https://www.econbiz.de/10006992380