. Specifically, the aim is to investigate the influence of two key facets of brand equity (brand awareness and perceived quality) on … brand survival over a 16‐year period. Perceptions of quality and brand recognition data were collected via survey at the …. Brand survival (measured in years) was analyzed using logistic regression with brand recognition and perceived quality as …

The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived … quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to … intense price competition. To differentiate wines, a determination of what values consumers place on wine packaging may be …

self‐confidence to moderate consumer reliance on price and country of origin (COO) when evaluating wine quality, when all … perceptions of wine quality than taste, irrespective of knowledge (objective or subjective) or self‐confidence levels. Reliance … was found to remain extremely consistent although objective product quality was manipulated to three differing levels in a …

decision. Consumers often rely upon the place of origin of a wine product in order to assess its quality. This research …

their engagement with wine quality. It examined particularly how they conceptualise quality, how they evaluate it, and the … dimensions of quality they focus on. Design/methodology/approach – The study used focus groups (including wine tasting as a … – There appears to be a relationship between involvement level and how wine quality is perceived. Higher‐involvement drinkers …