Yuan, Yuehong; Caulkins, Jonathan P.; Roehrig, Stephen - In: European Journal of Marketing 32 (1998) 7/8, pp. 677-687
advertising and content provision on the Internet may be affected by this medium’s distinctive characteristics, which affect the … become less common on the Internet. Given that revenue from advertisers is desirable to content providers, the answer mainly … on the response of customers to bundling and to other advertising strategies. In particular, the relationship between …