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1
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
2
The effects of employee behavior in sustainable service organizations
Disse, Isabel Kittyma
;
Becker-Özcamlica, Hürrem
- In:
The journal of services marketing
36
(
2022
)
8
,
pp. 1095-1105
Persistent link: https://www.econbiz.de/10013410803
Saved in:
3
Say no more! : the liability of strong ties on desire for special experiences
Goode, Miranda R.
;
Hart, Kendra
;
Thomson, Matthew
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011479135
Saved in:
4
Posting strategically : the consumer as an online media planner
Chen, Yu-Jen
;
Kirmani, Amna
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011411189
Saved in:
5
Fashion brands on retail websites : customer performance expectancy and e-word-of-mouth
Loureiro, Sandra M. C.
;
Cavallero, Luisa
;
Miranda, …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 131-141
Persistent link: https://www.econbiz.de/10011808565
Saved in:
6
Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan
;
Ghouth, Alaa
- In:
Journal of management research
10
(
2018
)
3
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
Saved in:
7
Effects of psychological distance and social influence on tourists' hotel booking preferences
Ma, Jianan
;
Li, Fangxuan
- In:
Journal of travel and tourism marketing
39
(
2022
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10013417040
Saved in:
8
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
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9
La satisfaction des clients des
services
captiefs
Furrer, Olivier
- In:
European review of service economics and management
(
2018
)
2/6
,
pp. 51-75
Persistent link: https://www.econbiz.de/10012025658
Saved in:
10
Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria
;
Mangleburg, Tamara
;
Ben Mrad, Selima
; …
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
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