Purpose – It is well known that the results of academic marketing research are not widely used by practitioners. This … practitioner communities. In spite of this, there exists little research within marketing that has focused on how potential users … of academic research such as business or marketing managers prefer to receive research information. To start filling this …

from publications "translating" insights, methods and tools from corporate branding theory to places and cities in …, due to the reason, that residents simultaneously fulfil different roles in the place marketing process. Firstly, they are … target groups of place marketing itself and therefore the main audience of several marketing actions. Secondly, residents are …

Purpose – Recent years have witnessed an increasing number of cities develop strategies. The discourse of strategic … question: why do cities need strategies? The commonsensical answer to the question is: because cities compete with each other …. This paper aims to problematise the seemingly natural link between cities, competition and strategy. It also aims to …

Purpose – Recent years have witnessed an increasing number of cities develop strategies. The discourse of strategic … question: why do cities need strategies? The commonsensical answer to the question is: because cities compete with each other …. This paper aims to problematise the seemingly natural link between cities, competition and strategy. It also aims to …

characteristics of city brands online, particularly where post‐industrial cities are concerned, and to establish a predictive model …

marketing, because place marketing has developed over time through discrete phases, which differ in their sophistication as well … “way forward” for place marketing. Design/methodology/approach – Place marketing has been shaped by developments within … marketing science and cognate disciplines but also by the external historical contexts at various spatial scales that determined …