South Africa is now a democratic state and is being accepted in the community of nations. It has been shown that tourism can make a significant contribution to the development of this country by providing employment, contributing to foreign exchange earnings and by increased economic activity....

Tourism can make a significant contribution to the development of South Africa by providing employment, contributing to foreign exchange earnings and by increasing economic activity. The aim of this study was to establish current perceptions, attitudes and orientations of foreign tourists...

Cover; Half Title; Title Page; Copyright Page; Dedication; Table of contents; About the authors; Preface; Chapter 1 Strategic marketing; Sustainable competitive advantage; Gaining strategic competitive advantage; Analysis of the strategic situation; The current situational advantages; Strategic marketing...

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of contents -- About the authors -- Preface -- Chapter 1 Strategic marketing -- Sustainable competitive advantage -- Gaining strategic competitive advantage -- Analysis of the strategic situation -- The current...