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Analyzing the effect of one-stop shopping on purchase intention in-commerce
Ertemel, Adnan Veysel Veysel; Civelek, Mustafa Emre - In: International journal of information systems in the … 14 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014291808
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The influencing factors of customer satisfaction in mobile brands in Myanmar
Ba Nyar Eain; Ghosh, Abhijit; Chakkaravarthy, Midhun J.; … - In: Recent trends in business and entrepreneurial ventures, (pp. 199-211). 2024
Persistent link: https://www.econbiz.de/10015056614
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Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.; Poh Ling Tan; Mehran Nejati; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
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Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
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A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi
Ghosh, Durga - In: GITAM journal of management : a quarterly publication … 18 (2020) 4, pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
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Reasons for variation in SCR for private label brands
Dawes, John - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
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Heart, head, and hand : a tripartite conceptualization, operationalization, and examination of brand loyalty
Dapena-Baron, Marta; Gruen, Thomas W.; Guo, Lin - In: The journal of asset management 27 (2020) 3, pp. 355-375
Persistent link: https://www.econbiz.de/10012298802
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Exploring consumer loyalty towards brands of safe vegetables in Vietnam
Hai Minh Ngo; Liu, Ran; Ben Taieb, Seifeddine; … - In: International journal of retail and distribution management 50 (2022) 4, pp. 519-536
Persistent link: https://www.econbiz.de/10013398052
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How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston; Lakner, Zoltán; Unger-Plasek, Brigitta - In: International journal of wine business research 35 (2023) 4, pp. 521-537
Persistent link: https://www.econbiz.de/10014432814
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Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping
Machi, Lesedi; Nemavhidi, Phindulo; Chuchu, Tinashe; … - 2022
Persistent link: https://www.econbiz.de/10013407356