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An application of the consumer ethnocentrism model to French consumers

Javalgi, Rajshekhar G.; Khare, Virginie Pioche; Gross, … - In: International Business Review 14 (2005) 3, pp. 325-344

The purpose of this study was to investigate what leads French consumers to ethnocentrism and the effects of their ethnocentrism on attitudes toward imports, and subsequently on purchase intentions. The conceptual framework used is based on the work of Sharma, S., Shrimp, T. A., Shin, J. (1995)....

Persistent link: https://www.econbiz.de/10009212944

International new venture performance : role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities

Buccieri, Dominic; Javalgi, Rajshekhar G.; Cavusgil, Erin - In: International business review : the official journal of … 29 (2020) 2, pp. 1-15

Persistent link: https://www.econbiz.de/10012175495

Marketing on the Web: How Executives Feel, What Businesses Do - Grading the Net's overall usefulness as a marketing tool, marketers give it a C, but recognize that its value is yet...

Joseph, W.Benoy; Cook, Robert W.; Javalgi, Rajshekhar G. - In: Business horizons 44 (2001) 4, pp. 32-40

Persistent link: https://www.econbiz.de/10006180525

An application of the consumer ethnocentrism model to French consumers

Javalgi, Rajshekhar G.; Khare, Virginie Pioche; Gross, … - In: International business review : the official journal of … 14 (2005) 3, pp. 325-344

Persistent link: https://www.econbiz.de/10005920712

PAPERS - Firm characteristics and export propensity: A comparison of manufacturers and manufacturing-based service providers

Javalgi, Rajshekhar G.; Lawson, Diana; Gross, Andrew C.; … - In: International business review : the official journal of … 7 (1998) 5, pp. 521-534

Persistent link: https://www.econbiz.de/10005972294

Analysis of Print Ad Features: Services versus Products

Cutler, Bob D.; Javalgi, Rajshekhar G. - In: Journal of advertising research 33 (1993) 2, pp. 62-71

Persistent link: https://www.econbiz.de/10006540302

Firm Characteristics Influencing Export Propensity

Javalgi, Rajshekhar G.; White, D.Steven; Lee, Oscar - In: Journal of business research : JBR 47 (2000) 3, pp. 217-228

Persistent link: https://www.econbiz.de/10006729467

Print Advertising at the Component Level: A Cross-Cultural Comparison of the United States and Japan

Javalgi, Rajshekhar G.; Cutler, Bob D.; Malhotra, Naresh K. - In: Journal of business research : JBR 34 (1995) 2, pp. 117-124

Persistent link: https://www.econbiz.de/10006740980

International marketing research: A global project management perspective

Young, Robert B.; Javalgi, Rajshekhar G. - In: Business horizons 50 (2007) 2, pp. 113-122

Persistent link: https://www.econbiz.de/10007596828

Success strategies for expatriate women managers in China

Owen, Crystal L.; Javalgi, Rajshekhar G.; Scherer, Robert F. - In: Review of business : a quarterly publication of the … 27 (2006) 3, pp. 24-31

Persistent link: https://www.econbiz.de/10009911716