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The objective of this study is to examine the effects of trust and communication on flexibility and customer relationships between port logistics firms and shippers. In order to achieve this objective, the study collected questionnaires from 238 port logistics firms and conducted analyses. The...
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Customer relationships are important strategic resources. With a sample of A-share listed firms from 2007 to 2020 in China, this paper examines the recognition and value relevance of customer-related intangible assets. Current accounting standards require an acquirer to recognise identifiable...
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Purpose This paper analyzes previously unmeasured effects of a response to a service incident called "benevolent" within the customer -firm relationship. Design/methodology/approach A questionnaire was administered to telecommunication customers in a Western European country, and the model was...
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1.Introduction -- 2.Literature review on energy branding and related fields. 3.Methodology: A qualitative approach -- 4.Findings: Understanding modern energy brands -- 5. Conclusion: Conceptual model of branding in the energy markets -- 6.References.
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