Showing 1 - 10 of 197
Persistent link: https://www.econbiz.de/10011343392
Persistent link: https://www.econbiz.de/10011487075
Persistent link: https://www.econbiz.de/10013194384
Persistent link: https://www.econbiz.de/10012417383
Persistent link: https://www.econbiz.de/10012494532
Persistent link: https://www.econbiz.de/10011980690
Persistent link: https://www.econbiz.de/10011801548
Persistent link: https://www.econbiz.de/10013391038
Persistent link: https://www.econbiz.de/10014372531
Purpose: The purpose of this special issue is to extend the growing research on the challenges and opportunities facing services marketers in an increasingly culturally diverse global marketplace. Design/methodology/approach: The nine papers included in this special issue use a variety of...
Persistent link: https://www.econbiz.de/10012077174