Purpose This paper aims to propose a new ecological systems-driven framework, underpinned by a relational marketplace lens, for social marketing practitioners to consider when planning and designing programs. The authors contend that behavioural change does not occur in a vacuum and, as such,...

Cover -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Social marketing's consumer myopia -- Community resilience and the multiple levels of social change -- Understanding the midstream environment within a social change systems continuum -- Midstream social marketing and the co-creation of...

cover -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Is there an intersection between "market justice" and "social justice"? -- Examining alcohol management practices in community sports clubs: a systems approach -- The role of corporate social marketing -- Travelling alone or travelling far?...