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Social marketing’s consumer my...
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Social marketing
46
Social Marketing
39
Consumer behaviour
24
Konsumentenverhalten
22
Australia
16
Australien
15
Werbung
9
Advertising
8
Alcohol consumption
7
Alkoholkonsum
7
Gesundheitsvorsorge
6
Preventive care
6
Social Web
6
Social change
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Social web
6
Sozialer Wandel
6
Consumer socialization
5
Eating habit
5
Ernährungsverhalten
5
Family
5
Health
5
Jugendliche
5
Marketing
5
Theorie
5
Theory
5
Youth
5
Advertising industry
4
Alcohol
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Corporate social responsibility
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Emotion
4
Familie
4
Family decision making
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Frauen
4
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4
Gesundheit
4
Globalisierung
4
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4
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Article
128
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14
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59
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59
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21
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21
research-article
12
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5
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5
Collection of articles of several authors
5
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5
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3
back-matter
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Language
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English
120
Undetermined
22
Author
All
Brennan, Linda
77
Previte, Josephine
49
Parker, Lukas
33
Fry, Marie-Louise
27
Binney, Wayne
20
Russell-Bennett, Rebekah
18
Aleti, Torgeir
16
Nguyen, Dang
15
Gurrieri, Lauren
7
Zainuddin, Nadia
7
Brace-Govan, Jan
6
Brady, Erica
5
Crawford, Robert
5
Parkinson, Joy
5
Drennan, Judy
4
Jackson, Michaela
4
Kubacki, Krzysztof
4
Gallegos, Danielle
3
Härtel, Charmine E. J.
3
Lobo, Antonio
3
Micallef, David
3
Polonsky, Michael Jay
3
Reid, Mike
3
Sison, Marianne D.
3
Badejo, Foluké Abigail
2
Bilby, Julie
2
Camm, Jim
2
Conduit, Jodie
2
Fisk, Raymond P.
2
Gould, Stephen J.
2
Hamilton, Robyn
2
Khamis, Susie
2
Lu, Vinh Nhat
2
Nguyen Tuyet-Mai
2
Polonsky, Michael
2
Pomfret, Liam
2
Prothero, Andrea
2
Raciti, Maria
2
Robertson, Nichola
2
Savage, Theresa
2
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Edward Elgar Publishing
1
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Journal of Social Marketing
15
Australasian marketing journal
12
Social marketing and behaviour change : models, theory and applications
12
Journal of nonprofit & public sector marketing
8
Journal of business research : JBR
6
Journal of marketing management : MM
6
Young consumers : insight and ideas for responsible marketers
5
Health marketing quarterly
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Young Consumers
4
Global advertising practice in a borderless world
3
Journal of Business Research
3
Arts marketing : an international journal ; AM
2
Der Markt : international journal of marketing
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of internet and enterprise management : IJIEM
2
International journal of nonprofit & voluntary sector marketing
2
International journal of nonprofit and voluntary sector marketing
2
Journal of Marketing for Higher Education
2
Journal of Services Marketing
2
Journal of macromarketing
2
Journal of marketing for higher education
2
Journal of social marketing : JSOCM
2
Routledge studies in marketing
2
The journal of services marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Contemporary issues in social marketing
1
Decision line
1
Edward Elgar E-Book Archive
1
Elgaronline
1
Ethical and social marketing in Asia : incorporating fairness management
1
Information & Computer Security
1
International Journal of Bank Marketing
1
International journal of consumer studies
1
Journal of Service Management
1
Journal of Service Theory and Practice
1
Journal of advertising research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
91
Other ZBW resources
25
OLC EcoSci
19
RePEc
6
BASE
1
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81
Reducing drink driving road deaths : integrating communication and social policy enforcement in Australia
Snitow, Samantha
;
Brennan, Linda
- In:
Social marketing for public health : global trends and …
,
(pp. 383-404)
.
2011
Persistent link: https://www.econbiz.de/10003941702
Saved in:
82
Children as agents of secondary socialisation for their parents
Aleti, Torgeir
;
Lobo, Antonio
;
Brennan, Linda
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
4
,
pp. 285-294
Persistent link: https://www.econbiz.de/10009425050
Saved in:
83
The raising of corporate sponsorship : a behavioral study
Brennan, Linda
;
Binney, Wayne
;
Brady, Erica
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
3
,
pp. 222-237
Persistent link: https://www.econbiz.de/10009657704
Saved in:
84
Market orientation and marketing in nonprofit organizations : indications for fundraising from Victoria
Brady, Erica
;
Brace-Govan, Jan
;
Brennan, Linda
; …
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 84-98
Persistent link: https://www.econbiz.de/10009670532
Saved in:
85
Students as global citizens : strategies for mobilizing studies abroad
Sison, Marianne D.
;
Brennan, Linda
- In:
Journal of marketing for higher education
22
(
2012
)
2
,
pp. 167-181
Persistent link: https://www.econbiz.de/10009712074
Saved in:
86
Behavioral change starts in the family : the role of family communication and implications for social marketing
Aleti, Torgeir
;
Brennan, Linda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 367-386
Persistent link: https://www.econbiz.de/10009411302
Saved in:
87
Family communication for the modern era : a typology
Aleti, Torgeir
;
Brennan, Linda
;
Parker, Lukas
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10011522146
Saved in:
88
Social marketing and behaviour change: where to from here?
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 331-335)
.
2014
Persistent link: https://www.econbiz.de/10010477238
Saved in:
89
Social change models in social marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 279-316)
.
2014
Persistent link: https://www.econbiz.de/10010477242
Saved in:
90
‘Buying’ or ‘consumer’ behaviour decision models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 225-267)
.
2014
Persistent link: https://www.econbiz.de/10010477246
Saved in:
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