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The problem with standardizing international market research : a case study from B2B service
Khan, M. Sajid; Naumann, Earl; Haverila, Matti J. - In: Australasian marketing journal 22 (2014) 2, pp. 84-92
Persistent link: https://www.econbiz.de/10010400515
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Developing a sucessful small business advertising program : an MBO approach
Lincoln, Douglas J.; Naumann, Earl - In: Journal of small business management : JSBM ; a joint … 20 (1982) 2, pp. 28-38
Persistent link: https://www.econbiz.de/10002371211
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How to implement a customer satisfaction program
Naumann, Earl; Jackson, Donald Jr.; Rosenbaum, Mark S. - In: Business Horizons 44 (2001) 1, pp. 37-46
Persistent link: https://www.econbiz.de/10005354066
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Customer satisfaction measurement and management : using the voice of the customer
Naumann, Earl; Giel, Kathleen - 1995
Persistent link: https://www.econbiz.de/10004301149
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Creating customer value : the path to sustainable competitive advantage
Naumann, Earl - 1995
Persistent link: https://www.econbiz.de/10004204693
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How to Implement a Customer Satisfaction Program - Take a modern-day lesson from "the Wonder Corporation."
Naumann, Earl; Jackson Jr, Donald W.; Rosenbaum, Mark S. - In: Business horizons 44 (2001) 1, pp. 37-46
Persistent link: https://www.econbiz.de/10006182996
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FOCUS ON KNOWLEDGE - One More Time: How Do You Satisfy Customers? - Exploring the process of value creation will give firms a better grasp of the ups and downs of customer satisfac...
Naumann, Earl; Jackson Jr, Donald W. - In: Business horizons 42 (1999) 3, pp. 71-76
Persistent link: https://www.econbiz.de/10006192959
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Examining the Practices of United States and Japanese Market Research Firms
Naumann, Earl; Jackson Jr, Donald W.; Wolfe, William G. - In: California management review : CMR 36 (1994) 4, pp. 49-69
Persistent link: https://www.econbiz.de/10006637883
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Antecedents and Consequences of Satisfaction and Commitment Among Expatriate Managers
Naumann, Earl - In: Group & organization management : an international journal 18 (1993) 2, pp. 153-187
Persistent link: https://www.econbiz.de/10006421373
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Organizational Predictors of Expatriate Job Satisfaction
Naumann, Earl - In: Journal of international business studies : JIBS ; a … 24 (1993) 1, pp. 61-80
Persistent link: https://www.econbiz.de/10005916307