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With the leading management consultancies all seeking to have “partner” relationships with leading institutions and global organizations, what will distinguish great relationships from ones that end in blood‐letting? Theories and best practices abound; collectively they may provide useful...
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practical follow‐up via active selling. Considers the various aspects of target marketing which can be adopted by professional … firms to ensure that they win the maximum number of profitable new clients, at least cost. The main objective is to get the …
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new clients coming to a practice, yet few firms consciously seek to make it more efficient. A coherent and consistent …
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Distinct difference between professional services and other types of service may increase customer reliance on social aspects of the relationship as a means to increase satisfaction with the service encounter. These services are characterized by one‐on‐one interactions involving repeated,...
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