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Using means-end analysis to test integrated marketing communications effects
McGrath, John M. - In: Journal of promotion management : JPM 16 (2010) 4, pp. 361-387
Persistent link: https://www.econbiz.de/10008825740
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Understanding on consumption behaviors in art and cultural sectors for developing successful communication plans
Kang, Doo Syen - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 263-279
Persistent link: https://www.econbiz.de/10008840794
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Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed - In: Journal of advertising research 47 (2007) 4, pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
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Self-generated advertisements : testimonials and the perils of consumer exaggeration
Shimp, Terence A.; Wood, Stacy L.; Smarandescu, Laura - In: Journal of advertising research 47 (2007) 4, pp. 453-461
Persistent link: https://www.econbiz.de/10003614090
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Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung
Bruhn, Manfred - 2006 - 4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003238643
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Design Management konkret
Hinz, Katrin (contributor) - 2007
Persistent link: https://www.econbiz.de/10003597188
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Exploring virtuality within and beyond organizations : social, global, and local dimensions
Panteli, Niki (ed.); Chiasson, Mike (ed.) - 2008
Persistent link: https://www.econbiz.de/10003685351
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Marketing : metaphors and metamorphosis
Kitchen, Philip J. (contributor) - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003685358
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Strategic integrated marketing communications : theory and practice
Percy, Larry - 2008
Persistent link: https://www.econbiz.de/10003686240
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Digital interactivity : unanticipated consequences for markets, marketing, and consumers
Deighton, John A. (contributor); Kornfeld, Leora (contributor) - 2007
Persistent link: https://www.econbiz.de/10003710336