The purpose of this study is multifaceted; firstly, it aims to explore the extent to which marketing intelligence is utilized within corporate sector in Pakistan. Secondly, this paper measures the role of marketing intelligence by strategic function on organizational performance. Research on...

The project targets the Axis 1 of the European territorial cooperation INTERREG program Greece-Italy 2007-2013. The project was born with the aim of strengthen the presence of the local agri-food SMEs on the foreign markets, enhancing innovation processes through an economic and coordinated...

Burgeoning consumerism in transitional economies has significant implications for both multinational corporations and local companies. Based on a survey of four cities in mainland China, this research examines consumer attitudes toward marketing, and compares the findings with those of previous...

Purpose – The purpose of this paper is to explore the links between customer loyalty attitude, customer loyalty behaviours (measured by customer purchase behaviours) and profitability. The aim is to define a conceptual framework within which to analyse the relationships between attitudes,...

Purpose – Based on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior disturbs public policy officials, particularly when dealing with issues such as poor financial planning,...

Purpose – The purpose of this paper is to examine the reliability and validity of Hofstede's cultural framework when applied at the individual consumer level. Design/methodology/approach – MBA students and faculty in the behavioral sciences were asked to review Hofstede's cultural instrument...

Purpose – As one rewinds the clock to the early days of the twenty‐first century, it can be quite surprising to realise how much the consumer landscape has changed from what it is today. This paper aims to introduce the special issue and attempts to take stock of the last decade and reflect...