Technological and market changes make it increasingly difficult to manage marketing organizations and programs. These … changes have affected how products and services are taken to market and how marketing and sales should be organized and … managed. Describes the Marketing Opportunity Quiz, which has been developed for use with top management and marketing …

directions and emphasis in a number of areas could improve the usefulness of research results to marketing management …

Organizations wishing to apply the principles of market segmentation often face problems putting the theory into … strategy into marketing programs is impeded. To be successful, segmentation must lead an organization through a process which … undertakes background analysis, determines strategy and develops marketing programs. However, there are a number of points at …

In marketing and operations literature, there is an emerging consensus that the inter‐firm network is of strategic …

‐entity companies in relation to the application of knowledge management procedures in the marketing and development function. Design … key management processes in the area of marketing and development in terms of knowledge management. The research results …