and customer behaviour. In consequence, one of the main marketing challenges is to deal with and thus lower uncertainties … information management can be theoretically framed as an essential ingredient to entrepreneurial marketing. A qualitative … empirical study is used to verify the findings and to gain deeper insights into the marketing information management of young …

Entrepreneurial marketing (EM), i.e. the interface of the two research fields of entrepreneurship and marketing, is a … especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating …