The product life cycle is the cornerstone to understanding product/market behaviour, but it is not well suited to the analysis of industrial markets. In the industrial marketplace technology can be isolated as the dominant variable, explaining variations in sales over time for a product...

The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...